Resource SocialMediaOnlineClasses.com I have released a large infographic dedicated to how to promote my product on the Facebook social network this year.
Before you get to know her, we want to mention two points.
Firstly, some of the tips are universal. In other words, they can be used far beyond Facebook
Secondly, in general, the advice is general and, to be honest, banal. Nevertheless, it seems to us that it will be useful to go through them once again for all those who promote mobile games on social networks on their own.
Working with product fans1. Attract only targeted fans
2. Fan friends increase reach
3. Interact with fans, surprise them!
4. Speak the language of your fans
5. Ask fans to spread your posts
6. Promote posts for better coverage
7. Study fan data
Involvement8. Research will tell you what works best
9. See which posts have achieved the best coverage
10. Repeat/improve, go back to point 9 and repeat a couple more times
11. Photo = Engagement
12. Make it easy to interact with you
13. Ask questions to your fans
14. Alternate between funny and informative posts
15. Post while your fans are most active
Timeline16. The resolution of the Timeline is 815 by 315 points
17. The resolution of the profile photo is 180 by 180 points
18. Make a cover that calls for action
19. Announce promotions in your feed
20. Posts fixed at the top = visibility
21. All changes appear in the feed
22. Use engaging apps
23. Link contacts to the application
24. 3 seconds is the maximum for which you should have time to tell the user the main thing
Researches25. Study the statistics of your page, pay special attention to the “Publications” page
26. In the posts with the largest coverage, look at the time of their publication
27. See where the likes come from
28. Engaged users (the number of unique people who have rated your publications “Like” or shared/clicked on them/left comments on them) are the most valuable audience for you
29. It is fundamentally important to understand where your involved users are located locally
30. Create a publication schedule for your page
31. Find out which posts and tabs are of the most interest
32. Use lead generation for the most viewed tabs
Contests33. Award prizes to fans who share posts
34. Launch competitions on the website
35. Arrange joint contests with partners
36. Crowdsource ideas for new products
37. Ask fans to vote for what they like
38. Most actively participate in photo contests
39. Make it easy to take part in the contest
40. Make sure that any bonus is given for the purchase of your product through the platform
Monetization41. Gain a large target audience
42. Publish the CTA on the cover
43. Offer some kind of “freebie” in the generated lead
44. Leave an email address for “freebies”
45. Implement email marketing
46. Use targeted advertising carefully
47. Conduct a monthly review of the collected analytics
48. It takes time to start selling
Sharing49. Reward those who mention your page with tags
50. Let’s link to the article, video
51. Implement calls to action (ask for rasposts)
52. Arrange competitions for sharing
53. Post interesting pictures
54. Place the Like block on your page
55. The texts of posts should be short and to the point
56. Place the Like button on your page
Advertisement57. In 2015, advertising is a NECESSITY to attract as many fans as possible
58. Prioritize your advertising: do you need traffic, leads or sales
59. Promoting posts is the easiest way to get started
60. Hot sales are your everything, attract people who know you
61. Local advertising? Target based on your location
62. Analyze advertising reports in order to discover the best ROI
63. Adapt advertising based on the analysis of reports
64. Be persistent, go from entertainment, to leads, and then to sales
A source: http://socialmediaonlineclasses.com