VK continues to combine its services. Today she announced that developers of applications for RuStore can now promote projects through the VK Advertising platform.
According to the company, the first tests showed that VK Advertising allows developers from RuStore to reduce CPI by an average of 20%.
So far, the promotion is configured only by settings. However, VK promises that within a year there will be an option to promote conversion within the mobile application.
Update: The VK representative clarified that for projects using external mobile trackers, optimization for target actions in the application is already available.