The publisher and developer of hyper casual games, FreePlay, boasted that he had crossed a new milestone in downloads. A third of the 1.5 billion downloads of his game have been collected over the past year.

Official data on downloads of some FreePlay games:

In a comment from PocketGamer, FreePlay CEO Evgeny Sidorov said that the company is preparing to go beyond hypercage. She's going to shift the focus to casual and hybrid casual games.

"Diversifying our gaming portfolio with new genres will reduce risks and reach a wider audience," Sidorov explained.

FreePlay is far from the first mobile publisher to decide to pay less attention to hyper-casual games and take up hybrid monetization. Last year, the head of Voodoo publishing said that this genre was dead.

A source: