Ubisoft CEO Yves Guillemot announced during a Q&A session following the latest quarter that the company has invested more in marketing Star Wars Outlaws than for any other game it has ever released.
Star Wars Outlaws
Guillemot did not specify the amount Ubisoft spent, but he noted that the marketing campaign had yielded good results. According to Guillemot, Star Wars Outlaws is currently one of the most anticipated games of 2024.
Nick Dempsey, an analyst from Barclays Capital, reviewed Ubisoft’s documents and concluded that the company expects initial sales of Star Wars Outlaws to exceed 5 million copies. Guillemot declined to comment on his figures but acknowledged that Ubisoft expects to see a strong launch.