Analysts from Atomik Research studied the situation in the mobile app store market. They surveyed over 300 senior-level employees from major American and British companies developing mobile games.
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Below are the main findings from the study.
- 87% of the developers surveyed said that at least three-quarters of their games' revenue comes from the App Store and Google Play.
- 67% of respondents admitted they are concerned about the dominance of the App Store and Google Play in the market.
- The majority of developers cited high commissions as the main issue with the App Store and Google Play, according to 51% of those surveyed. Additionally, top concerns include the need for significant marketing and user acquisition expenses (46%), strict App Store policies (44%), and challenges with app discoverability (43%).
- 74% of developers reported that their studios plan to distribute games in alternative stores for at least the next five years. The specific stores were not mentioned in the study.
- 73% of developers believe that after launching in alternative stores, their revenue could increase by double digits.
Note: Atomik Research conducted the study commissioned by Aptoide, which owns its own store. This could pose a potential bias, so the data should be viewed with caution.