Many American advertisers abandoned the Unity advertising network after the company introduced a new pricing policy on September 12. According to Sensor Tower analysts, in the week from September 11 to 17, their number in the Unity network decreased by 15%.
The fall continued the following week. By September 24, there were 8% fewer American advertisers on the Unity network than a week ago.
However, then the situation improved. On Friday, September 22, after massive criticism among gaming companies, Unity made concessions and softened its pricing policy. As a result, in the week starting from September 25, some advertisers returned — their number increased by 5%. And after it became known about the resignation of Unity CEO John Riccitiello, the number of advertisers increased by 15% in weekly terms.