The decline in the mobile gaming market is coming to an end, forecasts the analytical company Sensor Tower. According to their estimates, this year gamers worldwide will spend $78 billion on in-app purchases (IAP) in mobile games — 1.6% more than in 2023.
Analysts also predict that in 2026, IAP revenue in the market will exceed $90 billion for the first time, and by 2028, it will surpass $100 billion.
IAP revenue in the mobile gaming market, 2019-2028
The largest regions in terms of IAP revenue will remain the United States, China, Japan, and South Korea. According to Sensor Tower's forecast, in 2028, US residents will spend $33.5 billion on IAP in mobile games, while Chinese residents will spend around $20 billion just in the App Store.
IAP revenue in the mobile gaming market in the US (blue), China (red), Japan (yellow), and South Korea (green), 2019-2028