The analytical company Niko Partners conducted a study on female gamers in Asia. It turned out that their share in the region reached 37%.
The number of female gamers in Asia is growing faster than the number of male gamers. The average annual growth rate for women is 11%. For men — half as much.
The largest proportion of female gamers is now in the Philippines. The smallest is in China and India.
▪️Women generate 23.5% of the revenue of the Asian gaming market.
▪️95% of female gamers play on mobile devices.
Top 5 popular genres among women: puzzles (39.2%), MOBA (26.9%), royal battles (20.3%), simulators (14.4%) and RPG (11.1%).