Asia remains the largest esports market. According to the analytical company Niko Partners, last year the turnover of the global esports market reached $1.1 billion — Asian countries were responsible for $634.3 million of this amount.

In 2021, the revenue of the Asian esports market increased by 16.6% year-on-year;

By the end of the year, there were almost 700 million viewers of esports matches in Asia. This is 13% more than in 2020;

The strongest revenue growth was shown by India (18.3%) and Southeast Asia (17.2%);

▪️China earned the most in esports — $403.1 million (an increase of 14%). The audience of esports matches in this country amounted to 434 million people (an increase of 11.8%).

Source:

Niko Partners

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