The mobile hit MONOPOLY GO! continues to rapidly gain cash. Over the past 30 days, the average daily revenue of the game has been kept at $4.2 million, according to data from the AppMagic analytical platform.
Moreover, on December 16, 23 and 30, as well as on January 6 and 13, MONOPOLY GO's revenue! exceeded $5 million. It should be noted that December 16 became a record day for the game — its daily income reached $5.56 million for the first time in its existence.
Last December was the most profitable month for MONOPOLY GO!. According to AppMagic, the game earned over $130 million in a month. For comparison, by the end of November, its revenue was $106.5 million, and by the end of October — $95.3 million.
According to AppMagic estimates, today MONOPOLY GO! earned $700 million with 113.4 million downloads. Thus, its ARPU (average revenue per user) is $6.18.
Revenue dynamics of MONOPOLY GO! from microtransactions in the period from December 16, 2023 to January 14, 2024
However, the company that developed the game, Scopely, announced the revenue of MONOPOLY GO back in November! at $1 billion, stating that her brainchild has crossed the billion-dollar mark faster than all other mobile games in the world. Scopely also added that MONOPOLY GO! brings her more than $200 million every month.
In fairness, it should be noted that the AppMagic data reflects only income from microtransactions — and after paying mobile store fees and taxes. Therefore, it is not surprising that the officially announced earnings of MONOPOLY GO! He turned out to be taller.
In December, former marketing director of Pixel Federation and SuperScale Matej Lancaric said that Scopely has not yet recouped the cost of marketing the game. In his opinion, the company could spend $1.5 billion on user purchases — that's $4.5 million a day. Assumptions about the high UA costs of the authors of MONOPOLY GO! other experts also shared it. Scopely, in a comment to the Mobilegamer portal, refuted these statements, calling them speculative, but did not disclose UA costs.
Recall the global release of MONOPOLY GO! It took place on April 11, 2023. The Scopely project became one of the highest-grossing games by the end of last year, taking ninth place in the top AppMagic immediately after Honkai: Star Rail and Coin Master.