Recently, there was an announcement of Overwatch Rush, a new mobile game from Blizzard Entertainment—an isometric cooperative action game in the spirit of Brawl Stars. Investor and analyst Michail Katkoff expressed skepticism about its prospects.
According to Katkoff's forecast, the history of the studio's previous mobile game, Warcraft Rumble, will repeat itself. The project cost the developer approximately $150 million, was downloaded 8 million times, and earned only $50 million in net revenue.
"I believe that, like Warcraft Rumble, the new game Overwatch Rush will be developed by a team of more than 100 people over three to four years, burning about $3 million a month, considering the salary levels in California," notes Katkoff.
Despite such expenditures, the project will not be able to become a hit and long-lasting success. The expert believes that the main problem lies in the fact that large companies coming from the console and PC gaming market do not know how to play the long game.
"They lack the institutional appetite to endure the downturn between the launch and the product's adaptation to the market. Therefore, they exit precisely when the game needs them the most, and then attribute the failure to the challenging mobile gaming market rather than to a strategy that would never have worked."