Microsoft has launched a section on its website dedicated to the deal with Activision Blizzard. There, among other things, she told what advantages the purchase of a publisher brings.
For gamers: more games on more devices, the choice of how to purchase games — by subscription or through one-time purchases, the emergence of alternatives in the mobile games market.
▪️For developers: more ways to promote games, higher income thanks to the Microsoft store, greater flexibility in working with payment systems.
▪️For the industry: increasing competition both in the mobile games market and in the market of “traditional” games, promoting a healthy work culture, increasing the number of investments from Microsoft in gaming companies.