VK Group reported for the fourth quarter and the whole of 2022. In the financial report, she, among other things, told about the indicators of playgrounds.
In the second half of 2022, the number of developers on VK Play doubled and by December reached 600 teams. By this time, the number of users of the site has grown to 12 thousand people, and MAU — to 11.2 million people.
By the end of the year, 3.7 thousand applications from more than 2 thousand developers appeared in the RuStore catalog. In the fourth quarter, the store’s MAU was 7 million people.
In the fourth quarter, there were 132% more mobile games in the VKontakte catalog than a year ago. Revenue from purchases in them increased by 59%.
The segment “New business directions”, which includes VK Play, RuStore, as well as “Yula”, “Marusya”, “Capsule”, ESforce and Movika, earned 6.3 billion rubles in 2022. This is 6% less than in 2021.
The annual revenue of the entire VK amounted to 97.8 billion rubles. Growth by 19% in annual terms.