Last fall, MY.GAMES launched a mobile publishing division called MGVC Publishing. One of its first projects was Fable Town—a Merge-3 genre game by Reef Games. In its recent report, the company shared the game's successes.
Fable Town
Main Figures
- The global release of Fable Town took place in September 2024. Since then, its revenue has exceeded $5 million.
Fable Town's Revenue Growth
- Fable Town downloads are nearing 2 million. In May 2025, Sensor Tower analysts ranked Fable Town as the second most downloaded Merge-3 game of the month.
- Currently, the game's MAU exceeds 440,000, while the DAU is 95,000.
- After a significant overhaul of meta-systems and gameplay, Fable Town improved several metrics. For example, since the beginning of the year, the game nearly doubled its organic traffic, and revenue from reward-based ads rose by 2.5 times. Additionally, the volume of marketing investments doubled with a positive ROI.