Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to estimates by the analytics company Sensor Tower, since then, Last War: Survival has generated over $900 million.
Last War: Survival
Last War: Survival earned 30.3% of its revenue from the U.S. Additionally, its top three markets include South Korea (22.9%) and Japan (12.4%).
Last War: Survival has the highest RPD (revenue per download) in South Korea—$53. For comparison, it is half that in the U.S. According to analysts, Last War: Survival has achieved significant success in the Korean market overall. For instance, it is currently considered the second top-grossing mobile game in the country for the year 2024—only Lineage M earned more than Last War: Survival in South Korea since the beginning of the year.
Analysts also noted that Last War: Survival has been downloaded over 60 million times worldwide. In the launch month, 72.5% of the game's downloads came from paid traffic channels. Over time, the share of organic downloads increased, but about half of new players still discover the title through advertisements.