On the morning of September 22, Activision Blizzard shares rose in price. As Bloomberg noted, in pre-market trading, their value increased by 2.2% to $94.39 apiece.

This is how investors reacted to the preliminary consent of the British regulator to approve the sale of Activision Blizzard to Microsoft. In a morning press release, the agency announced that Microsoft’s offer to sell Ubisoft the rights to distribute Activision Blizzard games in cloud services “largely removes previously expressed concerns and opens the way to the completion of the transaction.”

Note that in case of successful completion of the transaction, Microsoft will pay only 61 cents more for each Activision Blizzard share — $95.