The augmented reality startup Magic Leap intends to sell 37 million preferred shares of the “D” series at $27 apiece. This will bring the company almost a billion dollars.

Magic Leap is secretly working on AR/VR technology that projects a holographic image directly onto the retina of the eye.

Magic Leap has already raised about $1.6 billion dollars in 2015 − 2016. Companies such as Google, Alibaba and Andreessen Horowitz have invested in the company.

In September, the business publication Bloomberg reported that the company is preparing to deliver the first trial batch of devices to a small number of customers over the next 6 months at a price of $1.5 to $2 thousand.

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