Unity has prepared a report for the first quarter (ended March 31), reporting revenue growth. The company also shared its forecast for the current financial year and estimated possible losses from the new IDFA policy.Key data
Revenue amounted to $234.8 million and increased by 41% year-on-year.
- At the same time, operating losses amounted to $110.9 million, which is almost half of the company’s revenues.Unity explains the increase in expenses by the need to compensate shareholders after the IPO, as well as by increasing the value of shares and expanding the staff.
- According to the results of the first quarter, the company has $1.11 billion in its accounts.
- Unity reported that more and more companies are using its engine for industrial purposes.
- In particular, we are talking about RT3D (real—time 3D) technology, which allows you to design interactive models and scenes – for example, to create city maps and autonomous car control.Unity reported that over the past 12 months, 837 customers on average generated $100 thousand in revenue for the company.
- Last year there were 668 such clients.The company predicts that it will earn around $1 billion for the entire 2021 fiscal year.
- This is about 30% more in annual terms.Unity also notes that the new rules regarding IDFA may reduce annual revenue by $30-50 million.
At the same time, the company uses its own contextual advertising tracking model for customers of its platform, which does not rely on the Apple ID.
Recall that the Unity Ads platform allows developers and publishers to integrate and manage advertising in games, including in-app purchases, campaign tracking, etc.