Evgeniy Obedkov

The Chinese video game market earned over $10 billion in the third quarter

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China’s gaming industry remains one of the fastest growing in the world. The turnover of the local video game market in the third quarter exceeded $10 billion, and more than half of this amount fell on mobile.Note: information about the state of the market was published by the South China Morning Post, and the State Association of Audio-video and Digital Publishing was engaged in compiling the report.

Main data for the third quarterThe market turnover amounted to $10.4 billion — 15.72% more in annual terms.

  • At the same time, the indicators were slightly lower than in the first quarter, which was the first wave of the pandemic.The number of gamers increased by 3.6 million and amounted to 661 million people (however, in September Niko Partners estimated China’s gaming audience at 720 million people).
  • Now there are more people playing in China than live in the USA, Japan, Germany, France and the UK combined.
  • Almost two-thirds of revenue came from the mobile sector — $7.74 billion. 
  • Thanks to the newly opened Internet cafes in the country, revenues from PC games increased by 3.6% and amounted to $2.18 billion.
  • The share of foreign revenue of games developed in China has increased.
  • In foreign markets, local titles earned $3.87 billion in the quarter.One of the main problems remains the need for foreign developers to obtain permission to publish games in China — according to the report, only 55 foreign titles received licenses this year.
  • China Gaming Market Quarterly Revenue Chart (in billion yen)

Thus, the Chinese gaming industry continues to grow rapidly.

Despite the difficulties with publishing, local companies and developers are increasing their revenue. For example, Tencent’s net profit for the third quarter increased by 89%, and revenue from online games increased by 45% in three months.

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