Women spend more time watching game videos than men, – says Gautam Ramdurai, the official blogger of Google, in his blog.
In addition, women over 25 are the fastest growing audience of gaming videos.
Such statistics do not stand out from the general industry: women love games no less than men – mobile, console and PC. According to a study conducted by ESA in April last year, the number of women over 25 among gamers is almost equal to the number of men of the same age: 48% vs. 52%.
Interestingly, among the younger audience, the power ratio is quite different: women from 18 play games more than their male peers.
Thus, according to ESA, it is no longer necessary to talk about a “typical gamer” – stereotypical thinking in the industry is outdated.
Other materials on the topic:
- Global village named after Flurry: analysts about mobile gaming
More than 50% of the players are women - Women from 25 to 34 are the largest cohort of mobile Vkontakte
- Entertainment Software Association (ESA) is an American association of software and computer game manufacturers.
Formed in April 1994 under the name Interactive Digital Software Association (IDSA) and renamed ESA on July 16, 2003. Located in Washington.