The authors of Clash of Clans, Hay Day and Boom Beach spend one million dollars a day to promote their games, according to the analytical company Midia Research.
The company can afford it not only thanks to a thick cash cushion, but also a good ROI. Finns earn $5 million a day from games.
Recall that in 2013, Supercell earned $892 million in two titles. Does this figure seem big to you? King “made” $1.9 billion in 12 months of last year.
Source: http://www.theguardian.com