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The authors of Clash of Clans, Hay Day and Boom Beach spend one million dollars a day to promote their games, according to the analytical company Midia Research.

The company can afford it not only thanks to a thick cash cushion, but also a good ROI. Finns earn $5 million a day from games. 

Recall that in 2013, Supercell earned $892 million in two titles. Does this figure seem big to you? King “made” $1.9 billion in 12 months of last year.

Source: http://www.theguardian.com

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