According to the results of the second quarter of 2017, the profitability of Activision Blizzard shares increased by 60% to $ 0.32, and revenue (GAAP) rose by 14% to $1.63 billion.
The company did not attribute its financial success to specific products. Activision Blizzard CEO Bobby Kotick noted that “it was another successful quarter,” and the amount of revenue for the first half of the year reached a record high.
The distribution of revenue by channels corresponds to the market trends of the industry as a whole: the share of retail is falling, and digital sales are growing.
In the second quarter of 2017, revenues from retail sales decreased by 30%, while revenues from digital online channels increased by 15%.
Speaking of game releases, the Crash Bandicoot N. Sane Trilogy platformer released at the end of June for PlayStation 4 managed to get into the top 10 box office games of the month in one day.
In addition, the beta testing of the Destiny 2 MMO shooter gathered more participants than the beta test of the first Destiny in 2014.
According to Eric Hirshberg, director of Activision Blizzard’s publishing division, the company has high hopes for Destiny 2, supported by a large number of positive reviews after the beta test of the game.
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