Despite the drop in sales in its native Japan, the Nexon giant feels great in foreign markets, due to which it continues to grow.
This is clearly read from its financial report for the third quarter of this year, from which it also follows that in just three months – from June to September – the company earned 49.8 billion yen ($ 405 million). Most of this amount – 39.4 billion yen ($321 million) – came from the company’s PC games. The remaining 10.3 billion yen ($81 million) brought Nexon mobile games.
More than 80% of the Japanese company’s revenue comes from China and South Korea. And Nexon’s performance in these markets is growing (significantly in China – 29%, slightly in Korea – 1%). At the same time, in the Japanese market, native to the company, the indicators are rapidly declining (minus 31% in general, minus 33% for mobile).
The company explains its stagnating position in the Japanese mobile with a decline in sales of browser games.
Nexon notes the successful launch of DomiNations in the Korean market as one of the central achievements of the last financial quarter.
By the way, the Japanese company managed to successfully enter the Western markets. Revenues from the European and North American markets in the third quarter of 2015 increased by 83% and 44%, respectively. However, their total share in the company’s revenues is still small – 9%.
Source: Nexon