The authors of Candy Crush Saga plan that the price of one share of the company according to the results of the initial placement will be $21-$24.
The IPO will bring King about $326 million. This is far from the $500 million that the company was counting on a month ago.
The reason for the decrease in expected revenue may be in the publication of the company’s statements, according to which only in December 2013, the MAU Candy Crush Saga decreased from 13 million to 12.2 million.
Sources: http://www.bloomberg.com/