InnoGames‘ total revenue for 16 years of operation has reached $1.1 billion. The company’s management believes that the transition to mobile helped her the most in this.
Forge of Empires
To begin with, some numbers:
- Forge of Empires mobile strategy earned $552 million. This is InnoGames’ most profitable game;
- $100 million — revenue of Tribal Wars, the company’s oldest game;
- 400 developers from 30 countries work in her staff;
- She is currently developing 7 projects.
The company’s largest project — Forge of Empires — was released in 2012. He helped InnoGames implement a long-standing plan: to move from browser-based strategies to mobile.
This transition has become the main driver of the company’s growth in the global market, according to its CEO Hendrik Klindworth. Now the annual revenue from the mobile direction is growing by an average of 56% per year. Smartphone games also accounted for the majority of registrations, according to VentureBeat.
Now InnoGames is growing due to the mobile direction, the development of its game services and content updates. But she didn’t give up browser games either. Firstly, the company has established cross-platform compatibility in its games for both platforms. Secondly, she switched her browser hits to HTML5, preparing for the upcoming shutdown of Flash.
Our cross-platform approach brings us significant profits, especially in browser projects. And at the same time, we are seeing high growth rates on mobile devices.
CEO of InnoGames
InnoGames started as an amateur project in 2003. It was officially founded in 2007. Recall that two years ago, the Swedish Modern Times Group (MTG) gained control of 51% of the company.
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