More than six billion dollars a month are earned in the world of digital games. This is 10% more than a year earlier, — the research company Superdata reports in its latest report.
The main driver of the digital market growth today is the sale of console games. Last February, their incomes jumped by 37% compared to the same period last year. This was also facilitated by the sale of additional content.
Superdata does not report how the digital PC games market has grown/fallen. But the company notes two points in the market. Firstly, the increasing diversification of Chinese companies, manifested in the purchase of Western players in the MMO market. Secondly, Ubisoft’s desire to “stake out” a place in the VR games market by actively investing in the development of titles for this platform. Superdata believes this is the right approach, since those companies that will not invest in VR in the near future will have to buy up small companies in the future that have got their hands on it in order not to lose a niche for themselves.
As for mobile, analysts noted Apple’s desire, clearly manifested in the announcement of the budget iPhone SE, to become a more relevant player in emerging markets such as China, where Android generates 71% of mobile gaming revenue, and India, whose mobile games market may reach $648 million by the end of this year.
A source: superdataresearch.com