From January to June inclusive, the volume of China’s gaming market amounted to $9.8 billion,” said San Shoushan (孙寿山), a representative of the State Administration for Radio, Cinematography, Television, Press and Publications of the People’s Republic of China.
The official estimate is 21.9% more than it was a year ago. However, the most curious thing is not at all in this. The fact that the Chinese gaming market may well reach $20 billion by the end of 2015 was known before. More interesting is how the market volume is distributed across platforms.
It is quite expected that most of the Chinese market is behind client PC projects. The volume of this segment amounted to $4.3 billion. But here’s what’s interesting – in the second position were not web projects (the same MMO about the grind, but in the browser), but mobile games. In addition, their lag from the first position was not so great, considering that in six months they earned $ 3.4 billion. This, attention, is 67.2% more than in the first half of 2014.
Fine? Yes. A bright future? Who knows. The fact is that a representative of the Chinese administration, as part of the announcement of these figures, which, by the way, took place at the August ChinaJoy, also said that the Chinese government plans to take up strict regulation of the mobile games market in the near future. According to him, future measures will be similar to those taken with respect to PC and console games.
Will it reduce the dynamics of the market, will it help in the fight against piracy, will it make the market more transparent? So far, all these are unanswered questions.
Returning to the results of the first half of 2015. Web games earned comparable to mobile $3.3 billion. Given their growth rates – 12% more than last year – this segment is not going to die at all. As for social games, their volume amounted to a relatively insignificant $400 million.
We, in turn, remind you that against the background of stable earnings in their native country, Chinese developers are now beginning to actively expand into world markets. In particular, only in the Russian box office Top 5 App Store two games are made in China: Clash of Kings and “Legend of the Galaxy”.
A source: http://nikopartners.com