To increase the performance of the game, you need to add a chat to it, – our colleagues from Venturebeat believe.
Photo: techcrunch.comAs an example, the QuizUp game from Plain Vanilla is given.
It was launched in 2013 and almost immediately hit the tops of the American App Store. When the number of downloads of the game went down, the developer company added a chat to the game. This maneuver not only increased user retention rates, but also increased the frequency of gaming sessions and the number of games per session.
“After the chat is added to the game, the user can play a couple of games – get bored – start chatting with people – get bored – play again – and return to communication. This generally increases both the time spent in the app and user retention.”
VENTUREBEATAlso on the topic:
QuizUp was enough to promote less than $ 1 million
At the moment (January 2015), only one of the five released games is available in stores – QuizUp.