At the Unite Europe 2015 conference currently taking place in Amsterdam, it was announced that Unity developers will no longer need to install the Unity Ads SDK to work with it.
Photo: Арр2Тор.ги/Александр Semenov
Starting with Unity 5.2, advertising will work out of the box.
Jussi Laakkonen, vice president of Everyplay and advertising at Unity, previously known as the founder and CEO of Applicier, who announced this, also stressed that Crossy Road earned its $3 million using the service in just 100 days.
In turn, the company Seriously, which implemented the Unity Ads solution in Best Fiends, according to him, increased advertising revenue from each user by 250% and, in general, all its revenue from advertising by 250%. At the same time, there was no drop in retention. On the contrary, the length of sessions and the number of daily sessions have increased.
