Who should I ask to promote the game if I have money and a good product,” Nadezhda Matukhno from ComboApp told our publication.
Continuing the topic of mobile marketing, I want to introduce you to a list of 10 mobile marketing agencies that, in my opinion, understand how important the marketing of games and mobile applications is. An alternative list can be found in the corresponding article on mobyaffiliates.
1) Appency
The guys from Appency like to “make noise” in the market. They are engaged in branding, launch consulting services, and can also help with PR and social marketing.
Specialization: promotion on iOS / Android / Windows, product consulting, branding, PR, working with paid media.
2) Somo
The specialists of this company see their task as increasing sales, helping to increase involvement in the product and optimizing a number of processes within the framework of working with various platforms.
This is what their three main divisions are focused on: custom product development, digital marketing, and products/platforms.
Specialization: mobile marketing, advertising, creation of promotion strategies and creativity.
3) Mozoo
This independent advertising group is from France. In her campaigns, she tries to take into account exactly how the user will perceive advertising in the context of a particular application.
By the way, the company has funny departments: creative is called the department of anteaters, operational is the department of surrogates, and strategic is the department of black antelopes.
Specialization: mobile advertising and marketing, application promotion, creativity, mobile traffic generation.
4) AppN20
It is a marketing service provider that describes itself as a company dedicated to app marketing and the development of monetization strategies. By the way, the company is a division of the mobile application developer Openxcell Technolabs Company.
Specialization: marketing and optimization of applications, localization, CPC campaigns. campaigns.
5) Yodel
These guys are engaged in the development of mobile strategy and various know-how in mobile advertising.
Specialization: mobile advertising, strategy, creative, planning, research (CRM, analytics, data insight), ASO.
6) ComboApp
My company, which also belongs to marketing agencies. We are also engaged in targeted marketing (including by geography. We have three areas in our company: ComboApp Consulting – comprehensive support for developers in the process of developing and promoting applications, GoWide – a global mobile advertising platform and ComboStore – a “supermarket” of ready-made promotion solutions that is suitable for indie developers and small companies.
Website: <url> Specialization: strategy development for marketing and monetization of mobile products, mobile application marketing, PR and social media services, mobile product interface design services, advertising platform for the promotion of mobile games and applications
7) App Promo
This company offers strategy development, practical marketing and monetization services on iOS, Android and Windows platforms, as well as ASO in iOS.
Specialization: development of an application promotion strategy, application marketing, monetization and optimization in stores.
8) InMobi
They are known mainly thanks to Miip, a search platform through which developers, advertising sellers and brands can find customers.
Specialization: mobile advertising, search for b2b clients, mobile marketing, monetization of mobile applications.
9) Fetch
These guys are not very active now in terms of finding new customers, they work with an already established base, which the parent company Dentsu Aegis Network has been helping her to build up recently.
Specialization: assistance in creating a promotion strategy, media, creative, analytics
10) Phonevalley
This company is part of the French Publicis Groupe, cooperates with mobile applications and websites in terms of media and incentive campaigns, and also works with contractor agencies in terms of developing media plans, SEO, SME and SEA.
Specialization: concepts and execution of media campaigns, media planning.
Any questions? Either leave it right here in the comments, or write to me here.
You will be able to learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights Moscow 2015, which will be held on October 13-14.