Everyplay’s main competitor, the Kamcord service, announced that its SDK is on 180 million devices, and the number of games supporting it has exceeded 500 titles.
Recall that Kamcord works approximately as follows: developers integrate the SDK of the service into their mobile game, and then users can record gameplay in this game and upload the resulting videos on the Kamcord website. In theory, users share their favorite posts with each other, which potentially leads to an increase in downloads, retention, the creation of a community around the game, and can also help in understanding exactly how users interact with the game.
The creators of the service claim that such a scheme works. At the moment, about 40 million videos have already been shared.
Personally, watching someone play My Talking Tom or Brave Frontier seems to me a very dull occupation, but the creators of Puzzle & Dragons, for example, believed the authors of the service and helped Kamcord raise $ 15 million last December.
But, apparently, developers see certain problems in their service. Otherwise, it is difficult to explain their latest initiative – the launch of the Kamcord Creators Program, in which the top 500 users of the platform were able to upload edited videos to the service’s website, as well as videos from games in which the SDK of the service was not included.
So now the videos will have at least some editing and voice accompaniment.
However, whether such services will become really in demand within the mobile ecosystem is an open question. After all, game broadcasts / recordings of big games solve those tasks that mobile broadcasts, due to the specifics of the respective games, cannot solve.
- Firstly, YouTube and Twitch game broadcasts are already entertainment shows today.
- Secondly, in many ways, textbooks in cyber disciplines.
- Thirdly, the opportunity to complete the game, which does not have the strength and time.
- Fourth, look at the game that you haven’t bought yet, take a closer look at it.
It seems strange and a little unnatural to watch someone walk through a farm, and even more so to learn this when you can poke the screen for a couple of seconds yourself and harvest and close the application.
Of course, if there are exceptions, for example, Clash of Clans, but there is something to learn there, a lot depends on the skills, on the strategy of the player. Are there many mobile mechanics in which such a thing is possible?
A source: http://www.pocketgamer.biz