Studio Seriously will conclude an agreement with the English football club

Thanks to the contract, Seriously will gain access to the fan audience of Norwich City. The games of the English club this season will be seen by 730 million people in 185 countries. The studio hopes that this approach will be more effective than traditional user purchase campaigns.

The football club will promote the debut and only project of the Finnish team so far. This is a match-3 called Best Fiends, which its creators hope to turn into a franchise.

As part of the partnership, Norwich City and Seriously will launch the Coding for Kids initiative, which will help children learn about programming and creating mobile applications.

Recall that Seriously has already used non-traditional marketing techniques for the mobile gaming industry. At the beginning of the year, the studio ordered a review of Best Fiends from the popular PewDiePie letsplayer.

A source: http://www.canaries.co.uk

Other materials on the topic:

• The authors of Best Fiends promote the game with the help of a letsplayerThe authors of Best Fiends raised $ 5 million to promote the sequel of the game