The Playable Platform advertising analytics service presented the first results of testing self-optimization ads. The CTR of such advertising in games increases by a multiple, and without the participation of live operators.
The Playable Platform has been testing its technology since November last year. During this time, it turned out that reproducible advertising with self-optimization seriously increases the parameters of advertising. For example, in the Hexa Jigsaw Puzzle game, on which the algorithm is being tested, the CTR of advertising has increased from 13% to 53%.
Such advertising is able to automatically configure itself in real time. According to Pocket Gamer, on the first test with another gaming company (which one is not specified) The CTR of ads increased to 4.5% in less than a day. Before that, the indicator was a meager 0.7%. When testing a number of other projects, including hyper-casual ones, the number of clicks also increased by a multiple.
The Playable Platform notes that the technology of self-optimization has no analogues. Its development and internal testing took two years.
The service plans to provide the algorithm to a wider range of developers already in the first half of 2020. The Playable Platform is confident that the new product will expand the marketing capabilities of gaming companies.
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