Hoping to take over the North American market, the Japanese company GungHo this week launched a television advertising campaign for its box office blockbuster Puzzle & Dragons.
In the 30-second video, the main role was played by Colton Haynes, the star of the TV series “Arrow” and “Werewolf”. In the advertisement, he kills the game boss with the help of subway passengers.
The success of Puzzle & Dragons in its native market came only after an aggressive advertising campaign on Japanese TV, which caused a wave of installations.
As of July of this year, the total number of downloads of the game totaled 37 million. The USA and Canada accounted for only 7 million. However, it was not reported how much North America had in money. In total, the game has earned more than $1 billion to date.
Source: pocketgamer.biz /
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