VR games can start to be used as advertising. Lionsgate studio together with Unity Technologies has released an interactive VR scene for the new “Saw”. The results of the campaign were very high.
After the game session, 70% of the participants watched the trailer of the picture, while only 12% of the viewers were interested in the usual video.
The advertising campaign lasted 2 weeks and covered 175 thousand users, 13.5% of whom tried out a virtual promo.
According to research, participants in VR games watched the trailer 1.6 times on average. For comparison, 3.7% of all those who saw the movie’s advertisement clicked on the movie’s advertising banner.
The advertisement for the next series of the horror franchise was created on the Unity engine by order of the Lionsgate film company. According to the plot of the promo, the player must make a choice in 1 minute in the spirit of the Saw movie series: sacrifice a friend for the sake of salvation from a deadly trap, or do the opposite.
Sony has already managed to note the excellent compatibility of the horror genre with virtual reality technology on the example of the VR version of the horror Resident Evil 7, which every third of the 1 million owners of the PlayStation VR headset managed to play.
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