What does the average American Pokemon mobile game player look like?

Большая часть аудитории Pokémon Go - женщины

The answer to this question surprised even the authors of the game, writes Forbes.

In the USA, the average Pokémon Go player is a 25-year-old white woman with a college degree and an income of $90 thousand a year.

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This image was drawn by SurveyMonkey Intelligence analysts, who found out that 63% of the American audience of the game are women. The game is also very popular with a young adult audience: 46% of players from 18 to 29 years old.

“I would be surprised if this turns out to be true,” said Niantic CEO John Hanke. John himself had no audience data: “We don’t ask about the field of our players.”

Source: Forbes

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