Advertising networks are at a loss about the latest news about Apple’s ban on the use of motivational video ads and social sharing.
Recall that yesterday there was information according to which the App Store is now prohibited:
- Advertise groups of third-party applications (not published by you);
- Encourage balls (asked to like for game currency – ban);
- Reward for watching video ads if the app is advertised (but not physical goods);
- Use motivated traffic.
We contacted two major Western advertising networks and asked them to comment on these initiatives. They stated that they are afraid of the introduction of such sanctions, but they do not yet know about the real change in Apple’s policy “first-hand”.
Both companies wished to remain anonymous.
There is such a suspicion that at the moment everyone is writing to the “apple” company. Or, on the contrary, Apple formulates a response under a shaft of letters. So no one is in a hurry to make big statements.
In Runet, there are no battles and loud discussions about this yet. Many agree that there are not really a large number of precedents (rejections and deletions from the development program for using motivated traffic) at the moment.