The number of companies engaged in IT marketing doubled in 2014. To date, their number has reached about two thousand.
Photo: VIKTOR HANACEKIf at the beginning of 2014 there were 947 firms whose business was directly related to marketing technologies, by the beginning of 2015 their number exceeded the mark of 1,876, our colleagues from chiefmartec.com .
Moreover, they tried in one infographic not only to mention all the companies they found, but also to break them down by specialization. It is clear that not all of them are engaged in mobile advertising, but there is a nuance. Everyone is striving for the mobile web, which is eating away an increasing share of the total Internet traffic every day. Not doing it may not be tantamount to suicide yet, but it will definitely be soon. So, most likely, most of the companies mentioned in the infographic are somehow connected with mobile marketing.
By the way, in September Mobio and IAB Russia presented a similar mobile advertising map dedicated to the Russian market.
A source: http://marketingland.com