Which advertising is most popular among mobile game developers, and which monetization methods are better not to use, VentureBeat told in its latest research.
The publication conducted a survey of 176 developers with a total portfolio of 1,100 released games that sold 300 million downloads and earned more than $ 600 million. According to its results, the publication found out that respondents prefer to monetize games using Interstitial (full-screen banners). Also, most use a shareware distribution model with support for in-game payments.
The most successful developers resort to the help of advertising platforms that place video ads (in priority Vungle and AdColony), which generate a high eCPM.
The most annoying ways of monetization were named: banner advertising, advertising on the lockscreen, as well as links to real products.
And, as the authors of the study noted, if developers want to make a lot of money, they do not use Google ads. Experienced teams that have released more than 20 projects, have a staff of more than 20 employees and earn more than $ 50,000, according to the survey, as a rule, use other methods of monetization.
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