Mobile marketing company glispa will launch Audience Platform. The new platform will simplify the management of mobile advertising campaigns.
Audience Platform is a kind of widget for mobile publishers and advertisers. The service is needed in order to clearly show where the target audience is concentrated and how it behaves. For example, a publisher is going to release a mobile strategy. The Audience Platform will show where the target audience for this strategy lives, what its demographics are and how it spends money.
The platform is integrated with existing services glispa. They include platforms for native advertising and retagreting.
The global release of the Audience Platform is scheduled for the 1st quarter of 2016.
A source: http://www.glispa.com/