Pavel Ryakkonen, co-founder and CEO of Nevosoft, and Yulia Lebedeva, Business Development Director of Nevosoft, announced their readiness to connect partners to the closed beta of the DigitalStar loyalty program.Cards. Game developers who integrate the service among the first will be able to get traffic to their projects for free.
DigitalStar.Cards is a virtual discount and bonus card that is available in a free app for iOS and Android. The application broadcasts offers for virtual currency in games, bonus level packs, e-books, movies, etc. The announcement of the project took place last year in Moscow at the White Nights conference.
At the moment, several projects with a total DAU of about 3 million are being prepared for launch. Developers whose portfolio includes games with DAU from 10 thousand users are invited.
To connect to the loyalty system, the developer needs to make several offers in his game. For example:
- daily bonus in the form of 1 piece of “hard” currency or “life”;
- bonuses when buying “hard” currency (for example, +5 pieces when buying 10)
- exclusive content (building, levels, skin, etc.)
After activating the shares in the DigitalStar app.Cards users will return back to the game. Preliminary tests have shown that with proper integration, 98% of players are interested in offers, and more than 50% use the card. This has a positive effect on the retention and the life cycle of players.
The starting market will be Russia, then the geography will expand to Asian and Western countries. The company plans to issue virtual bank cards to customers, with which they will be able to profitably buy digital content.
Fill out the form, if you want to participate, write your question to welcome@digitalstar.cards or in the comments below.