devtodev analytical service has released a 34-page tutorial on how to properly evaluate and conduct promotions for virtual goods in games.
The author of the guide was the leading analyst of the service Vasily Sabirov. He told us what are the ways to evaluate the revenue of shares, which of them are correct and which are not, gave advice on the frequency of in-game events and the types of goods for which discounts should be made.
Sample page
The material is devoted not only to mobile projects, but also to games released on Steam.
You can download the manual here.
devtodev is an analytical tool for mobile and web applications. One of its investors is the IMI fund.VC of Igor Matsanyuk, Chairman of the Board of Directors of Game Insight. The headquarters of devtodev, as well as the main office of Game Insight, is located in Vilnius, the capital of Lithuania.
A source: devtodev