Compass Point West earns $0.06 per day from each user on advertising,” said Next Games lead producer Mitchell Smallman at GDC Europe 2015.
As Pocket Gamer writes with reference to Smallman, such figures were achieved due to the fact that the prevailing number of players – 75% – watch advertising in the game. Moreover, many of them are happy with it: 10% of positive reviews on Compass Point West in the App Store mention in a positive way the presence of a motivated video.
The secret of such a good attitude towards her lies in the integration of advertising into the game cycle. The fact is that it is shown only after its completion. Plus, since the impression is rewarded with something valuable, it allows developers to use advertising as a mechanic for re-engaging users (re-engagement).
But, of course, it wouldn’t work so effectively if the value of the impressions for the players themselves was not obvious or too small. Through experiments, Next Games came to the conclusion that for their game the most effective reward for watching the video will be the amount of game currency equivalent to $ 0.30.
Next Games also found that in-game advertising can increase the number of IAPs. But here it is important not to overdo it with the value of ad views. If you give too much currency for it, it can “eat” the IAP, give too little – a certain part of the audience will not “taste” the game currency.
A source: http://www.pocketgamer.biz