The Israeli analytical company AppsFlyer has come up with a way to measure the effectiveness of TV advertising for mobile games and applications.
The image is taken from the AppsFlyer website
How many game installs does a particular mobile ad generate?
A lot of marketing and analytical platforms help the developer to answer this question. In the case of TV advertising, you have to act at random.
The Tel Aviv company AppsFlyer has launched a service that aims to change this: it will track the dependence of the number of installations of a game or application on TV advertising.
The principle of operation is as follows: for various types of advertising, certain time windows are set in which this advertising is expected to be effective. When an installation occurs, the technology from AppsFlyer refers it to the type of advertising in the time window of which it falls.
For example, at 10 o’clock in the morning, an online advertisement for the Clash of Clans game appears on the network. She is assigned a time window of 24 hours.
Then the Clash of Clans advertisement is shown on TV at 12 o’clock in the afternoon. The AppsFlyer platform assigns her a time window of half an hour.
If the installation takes place at 12.20, then it will be attributed to TV advertising, since when two time windows are “superimposed” on each other, it is the closest in time to the installation.
AppsFlyer’s management calls the technology “the beginning of a revolution in the field of TV cameras” and claims that no other analytical platform has such capabilities yet.
Recall that AppsFlyer is the creator of the analytical platform of the same name. It allows developers to evaluate advertising campaigns in more than 800 mobile advertising networks and media channels.
A source: http://venturebeat.com
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