App Annie, an analytical company, presented a report in which it examined how much, on average, the most successful mobile games require in order to reach such key marks as 1 million downloads and $ 1 million in the App Store and Google Play.
In order to present these results, the company collected data for a long time – five years: from July 2010 to June 2015. Based on the results of the information received, a selection of the most successful applications was made.
As a result, here’s what turned out (we give the original slides below, they are in Russian and quite exhaustive):
Well, the main conclusions shared by the company:
- About 33% of iOS games that received 1 million downloads achieved this in the first month after release. Almost half of the games that received 10 million downloads took more than a year.
- More than half of the games that received 1 million downloads on Google Play achieved this in the first 3 months after release.
- Publishers on iOS and Google Play, seeking to get 10 million revenue from the game, will most likely have to spend 6 months or more on this.
- Successful games quickly peaked in downloads, while publishers had to wait much longer for maximum revenue.
- The lifetime of more than 75% of games with revenue over $ 1 million on Google Play and iOS exceeded 12 months.
- Puzzle & Dragons topped the list of long—lasting games – it was in the Top 5 in terms of revenue on iOS for more than 1200 days (and this number continues to grow). In addition, she was in the Top 5 in terms of revenue on Google Play for more than 1000 days (this number also continues to grow).
Source: App Annie