The marketing company Adjust has launched a new analytical tool — Subscription Tracking. It shows statistics on the actions of users of mobile subscription services.
According to Adjust, the service will help marketers better understand the work of the sales funnel and build accurate LTV models. It is reported that through Subscription Tracking, you can see where users come from and why they can stop buying subscriptions.
The company does not focus on using the new tool in gaming applications. But she points out that games account for 9% of all downloaded subscription platforms refers to games (among users in the US).
Note: Subscription Tracking will not analyze data from Apple Arcade, as it is a separate service from the App Store.
This year, against the background of the COVID-19 pandemic, the gaming industry, among other things, felt a growing interest from the community in subscription services. A recent study by Simon-Kucher & Partners showed that 35% of gamers regularly use subscriptions, and almost 80% of them would like to register on several platforms at once.
Also on the topic:
- Study: 35% of gamers use subscription servicesAdjust: The best way to work with ads on iOS 14 is to get consent from the user to track data
- How will Apple’s new IDFA policy affect the advertising market: the opinions of Adjust, AdQuantum and Digital Turbine
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