More than 25% of users usually purchase game currency to spend it on speeding up the level.
Slightly less – 24.2% – players spend on currency in order to get more pleasure from the game or in a situation when they are stuck at a certain stage,” VentureBeat writes with reference to a study by the marketing company TapResearch. A significant motive for a significant part of users – 19.3% – is also a sale.
More than 57% of players resort to reward systems to get virtual currency at least ten times a month (this is when the game offers the user to do this or that action to get virtual currency). Those who do not use such systems at all – less than 1%.
The most favorite reward system for users is watching videos. In the second most popular place – the passage of surveys.
The data was obtained by TapResearch during a survey of less than 400 mobile users.
Source: venturebeat.com
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