Alerts are a serious tool for retaining and re-engaging users in mobile applications. The problem is that most users treat them negatively.
What the Delvv Mobile Overload Survey shared in its research was the Delvv developer company, which conducted a survey among Americans regarding the frequency of their work with smartphones and their attitude to push notifications.
According to published data, 84% of respondents agreed that smartphones are an integral part of their lives. Moreover, among the respondents there were 35% of “super-checkers”, those who look at their smartphone more than 50 times a day.
Despite such a frequency of requests, notifications seem useless to the majority of respondents. Delvv assumes that this situation has developed due to poor targeting and the frequent practice of developers sending messages devoid of importance.
For this reason, 49% of respondents are forced to manually configure, or even partially disable push notifications. However, this does not apply to alerts from social apps: 55% of respondents whose age ranges from 18 to 29 years consider alerts in social apps very useful. This is quite logical: such programs do not report that the carrots have grown and it’s time to collect them.
A source: http://www.prnewswire.com