40% of American players are women. Of these, 56% consider themselves midcore or hardcore gamers (39% and 17%, respectively).
Stephanie Llamas, director of research at SuperData, shared such figures in her post.
She also shared a graph of the popularity of genres among men and women on PC in the USA. The most popular among women were games in the genres of action, action-adventure and puzzles.
Stephanie does not mention how the study was conducted. The reason for her post on the Superdata blog was the absence of female characters on the teaser image for the Red Dead Redemption 2 trailer.
“We know that the female audience will become larger and her voices will sound louder, so why not speed up this matter [by including female characters],” Stephanie asks Rockstar.
SuperData is an American video game market research company. Unlike similar companies, which usually publish data obtained through user surveys, Superdata usually uses real data about purchases received from its partners, including Activision Blizzard, Sony, Google, Apple, Tencent and others. Coverage — more than 47 million paying gamers.
Rockstar Games is an American video game publisher that owns 9 studios, including Rockstar North (formerly DMA Design), which deals with the Grand Theft Auto series, and Rockstar San Diego, responsible for the Red Dead project line.
A source: SuperData