Developing apps for Apple’s App Store is not an easy task. Developers are always afraid that their application will not be approved in the App Store, which is one of the best application markets in the mobile industry.

What do I need to do to get your app into the Apple App Store?

1. Check the application for bugs
Most applications are rejected by the App Store because they detect any technical problems.

It may even be negligence on the part of the developer, for example, an incorrect version number, etc.

The latest version of Xcode has a Fix-It function that will help detect minor errors that slow down the product review process. Check the application for technical and other problems using this function. Thoroughly test the app before submitting it for review in the App Store.

2. Provide all the necessary information
It is important not to miss anything here.

Here is a list of what needs to be provided first:

– email of the support service;
– A link to the application’s website, which contains detailed information about it;
– A brief, user-friendly description of the application;
– Screenshots.

3. Everything ingenious is simple

Submit a simple version of the application for consideration. Get rid of everything superfluous.  Remember that the initial review process takes a long time. Once your application is approved, you will be able to improve the product and add more features. 

However, do not oversimplify the application. Do not submit a test or beta version of the product for consideration – they will be rejected immediately.

4. Follow the rules
Apple has developed a number of clear, strict rules.

Although some of them may seem quite strange, it is important to follow them carefully. For example, spelling errors in special terms are unacceptable. Also, never use undocumented features.  In addition, the Apple company does not accept anything that may seem “cruel”. Therefore, you should choose a product name that will attract customers, but will not contain threats and insults.

5. Read the history of the issue
Find out how other developers managed to get Apple’s approval, and what they did to do it.

If there is such an opportunity, check out the materials of applications that have been rejected by the App Store. This will allow you to see why these apps have not been approved. This way you can better understand the requirements of the App Store and improve your product.

6. Stand out from the crowd
At the moment, you can find more than 350,000 apps in the Apple App Store.

Therefore, developers should try hard to get their application noticed. Try to think creatively, find an unoccupied market segment, present your product in an original way.

Apply a new approach to creating an application, make your product user-friendly and attractive to the user. If there is nothing in your app that makes it stand out from the general mass, the App Store may reject it.

7. Be polite
The App Store reviews a large number of new apps every day.

When presenting your application, be polite, clearly state the goals and purpose of the product you have created.
Politeness is valued above all, it is an indicator of your professionalism. Also make sure that the cover letter contains all the necessary information.

8. Be patient
Usually, the review of the application in the App Store takes from 1 to 4 weeks.

But sometimes the procedure is delayed. Be patient and wait for the verdict to be announced.

If your application is not approved, iTunes will give reasons for its decision. This will help you avoid similar mistakes in the future.

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